The XOOBAY e-commerce platform's seller rules are designed to regulate seller behavior, ensure fairness in transactions, and protect consumer rights. These rules also contribute to the healthy operation of the platform, providing a good shopping experience for all users.

1. Registration and Qualification Review

• Qualification Requirements: Sellers must provide legal business licenses, tax registration certificates, and other qualification documents, and pass the platform's review process.
• Accurate Information: Sellers must provide accurate registration information, including company name, contact information, address, etc. The platform reserves the right to verify the authenticity of this information. 

2. Product Listing and Management

• Product Descriptions: Sellers must ensure that product descriptions are truthful and accurate, including the name, specifications, price, inventory, images, etc. Exaggeration or false descriptions are not allowed.
• Intellectual Property: Sellers must not list products that infringe on others' intellectual property rights (e.g., counterfeit or pirated products). The platform has the right to remove products suspected of infringement and take appropriate measures.
• Pricing Strategy: Product prices should be reasonable and transparent, without using misleading pricing strategies (e.g., fake discounts or price fraud).
• Inventory Management: Sellers must promptly update inventory information to avoid orders being unfulfilled due to insufficient stock. 

3. Order Processing and Shipping

• Order Confirmation: Sellers must confirm and process orders within the specified time. If unable to fulfill an order, sellers must promptly notify the buyer and negotiate a solution.
• Shipping Time: Sellers must complete shipping within the promised time and provide accurate logistics information. Delayed shipping may result in fines or platform penalties.
• Packaging Requirements: Products should be packaged according to standards to ensure they are not damaged during transport. For fragile or valuable items, special markings and protective measures are required.

4. Return, Exchange, and After-Sales Service

• Return and Exchange Policy: Sellers must comply with the platform’s return and exchange policy and actively cooperate when buyers request returns or exchanges. Unjustified refusal to process returns or exchanges will be addressed by the platform.
• After-Sales Service: Sellers should provide comprehensive after-sales services and promptly handle customer complaints, return, and exchange requests. The quality of after-sales service will affect the seller's rating and reputation.
• Logistics Costs: Depending on the reason for return or exchange, logistics costs should be borne by the responsible party. Sellers must clearly inform buyers of how these costs will be handled. 

5. Customer Communication and Service

• Timely Response: Sellers must respond promptly to buyers’ inquiries and after-sales requests to maintain good communication. Extended periods of no response may negatively impact the seller’s service rating.
• Customer Review Management: Sellers should respect buyers' rights to review, and must not delete, alter, or threaten or bribe buyers to obtain positive reviews. 

6. Marketing and Promotion

• Promotional Activities: When participating in platform promotional activities, sellers must comply with the platform's rules and requirements, ensuring the authenticity and accuracy of promotional information.
• Advertising Standards: Sellers must adhere to the platform’s advertising policies when placing ads and must not publish false or misleading advertisements.
• Coupons and Discounts: Any promotional activities (e.g., discounts, coupons) must be reported to the platform in advance and executed according to regulations. Sellers must not circumvent the platform to make sales through other means. 

7. Violations and Penalties

• Violation Handling: The platform will take appropriate action against sellers who violate the rules, including warnings, product removal, function restrictions, fund freezes, or even account bans.
• Counterfeiting and Infringement: Sellers must not sell counterfeit or substandard products, nor list products that infringe on others' intellectual property. If found, the platform will impose strict penalties and may pursue legal action.
• Abuse of Platform Rules: Sellers must not abuse the platform's promotional, return and exchange, or review functions to gain unfair benefits. Violators will face penalties from the platform. 

8. Finance and Settlement

• Transaction Settlement: The platform will regularly settle transactions with sellers. Sellers must ensure that their linked bank account information is accurate to avoid settlement delays due to errors.
• Fee Payment: Sellers must pay relevant fees (e.g., commissions, advertising fees, service fees) according to platform regulations. Failure to pay on time may result in account freezing or other penalties.
• Refund Processing: Sellers must promptly handle refunds resulting from returns or order cancellations to ensure that customer rights are protected.

9. Data Privacy and Security

• Data Protection: Sellers must protect buyers' personal information and must not use it for purposes other than platform transactions. Any data breach incidents must be reported to the platform immediately.
• Account  Security: Sellers are responsible for ensuring the security of their platform account and must not disclose account information to third parties or engage in illegal activities.

10. Termination and Exit

• Termination of Cooperation: Sellers may terminate their cooperation with the platform according to the agreement, but must notify the platform in advance and settle any unfinished orders and after-sales matters.
• Account Closure: If a seller decides to exit the platform, they must complete all pending orders and after-sales services, and settle all payments before the platform will close the account.

11. Legal Compliance

• Legal Compliance: Sellers must comply with relevant laws and regulations, including but not limited to those governing product sales, consumer protection, and taxation, while operating on the platform.
• Dispute Resolution: In case of disputes with buyers or the platform, sellers should first attempt to resolve the issue through friendly negotiation. If negotiation fails, the parties may resolve the dispute according to the platform agreement or through legal means.

These rules help regulate seller behavior on XOOBAY, enhance the overall service quality of the platform, and provide buyers with a safe and reliable shopping environment.